Inside the Report
Our Dealer Intelligence Report examines seven days of “VIN specific blind shop” lead replies collected from your Dealership and five of your competitors.
We ask a unique "Common Question" in each report on real "in stock" inventory, that will show how you and your competitors reply to different scenarios.
The replies are dissected and assembled into an easy to read PDF file format, providing a snapshot of front line intelligence covering;
• posting- How do your posted prices compare to your competitors? If MSRP is posted, is it discounted? Or is there an e-price or internet price with no MSRP reference? How are Pre-Owned prices represented?
• timing- What are your response times? How about your competitors? Is the follow up automated, staged from a work plan, or random? Is the timing consistent and balanced, or contain huge gaps?
• reply type- Do you use an autoresponder? Do your competitors? Do you use Added Value- Why Buy Here or Manager follow up templates? Are they all turned on?
• quoting- Are you quoting price? Do your competitors? Do you have a quote strategy? Is it based on competitive market data? Are you in the game or giving away gross?
• reply count- Do your prospects receive a level of follow up that mirrors your process? How many e-mail replies should have been sent for the week? Is your competitors reply count overpowering your message?
• logic- Does your reply sequence follow a logical progression? Do you have system generated e-mail that contradicts previous replies? If your competitors look dumb, who cares!
• quality- Are your templates branded? Is someone sending unidentified replies from handheld devices or their personal AOL or Yahoo e-mail? Does your CRM tool have spellchecker?
• SPAM- Are you confident the prospect received your reply? What causes legitimate e-mail to be flagged as junk? Do you have a process in place to test your replies?
Our Dealer Intelligence Report will provide the answers to these questions- and many more!
Click Here to see some "Shocking Statistics"
Click Here to see "Why Us!"
Click Here to "Contact Us" about our services.
We are the
"Information Highway Patrol"
for Dealers!
• timing- What are your response times? How about your competitors? Is the follow up automated, staged from a work plan, or random? Is the timing consistent and balanced, or contain huge gaps?
• reply type- Do you use an autoresponder? Do your competitors? Do you use Added Value- Why Buy Here or Manager follow up templates? Are they all turned on?
• quoting- Are you quoting price? Do your competitors? Do you have a quote strategy? Is it based on competitive market data? Are you in the game or giving away gross?
• reply count- Do your prospects receive a level of follow up that mirrors your process? How many e-mail replies should have been sent for the week? Is your competitors reply count overpowering your message?
• logic- Does your reply sequence follow a logical progression? Do you have system generated e-mail that contradicts previous replies? If your competitors look dumb, who cares!
• quality- Are your templates branded? Is someone sending unidentified replies from handheld devices or their personal AOL or Yahoo e-mail? Does your CRM tool have spellchecker?
• SPAM- Are you confident the prospect received your reply? What causes legitimate e-mail to be flagged as junk? Do you have a process in place to test your replies?
Our Dealer Intelligence Report will provide the answers to these questions- and many more!
Click Here to see some "Shocking Statistics"
Click Here to see "Why Us!"
Click Here to "Contact Us" about our services.
We are the
"Information Highway Patrol"
for Dealers!
